Our vision for the teasing phase was to create a “mysterious hero” feeling, a scooter that even when hidden away, its grandiose aura shines through. The look and feeling were inspired from some of the classic supercar commercials: slow, sharp, polish and incredibly bold.

The reveal for SH350i this year was not only focusing on the timeless design but also its powerful performance. It is immensely bold, if not the boldest, strongest scooter of its segment. The spot was directed with fast-paced cuts, variation of angles to create dynamism throughout the whole video.