Chivas Regal 18 Blue Signature is the blended scotch whisky created uniquely in honour of Vietnam whisky drinkers. CR18 Blue Signature branded its image to be the whisky of business and success, hence for the blue packaging representing hope.

The task was to deliver these two key messages through visuals with different occasions to enjoy CR18 Blue Signature, and gifting seasons, also create a source of assets designated for Vietnam market for future usage.