Role / Art Director
Honda
2020
Honda City, the all-rounded car known for its handling performance. In 2020, Honda City got an innovated redesign with a sharper edge line, giving it a sportier look. Making this edge line the focus point of the launch campaign.
CONCEPT
People say – to know a man, look at how he chooses his car.
Honda CITY is constantly upgrading and improving. Much like the characteristic trait of the target consumers – their ambitious spirit – always aiming at improving on what they already have achieved, always searching for more.
CITY gives you more and gives you an edge in life – MORE EDGE
© 2026 CAM